Brand Identity

a refreshed logo design alongside full strategy and creative direction

custom squarespace Website Design

Copywriting

website copy, blog post creation

Client Experience Mapping

scheduling, automation, and marketing funnels

Social Media management

strategy and monthly post content creation

print collateral

stickers, business cards, tissue paper, and retail packaging

eCommerce Photography

custom photography for web and social

Digital and print Ad Creation

social media, magazine, and billboard ad graphics and copy

Project Goals

Nicole approached the studio after having 2 websites build that she just couldn’t bring herself to launch. She had struggled to break out of the ‘salon’ or ‘medspa’ space with her previous design partnerships. Launching during COVID would be hard enough, she needed to be sure she was launching her new spa concept with purpose. Although she had been a spa owner for years, she knew it was time to pivot her approach to a more holistic experience for clients.

She wanted the brand to feel modern, seductive, and have an edge - much like her. Her biggest concerns were crafting a cohesive experience while being able to manage the systems easily on her end of the business.

Our Solution

We worked together to develop a strong brand strategy, new online space, digital booking, and automated client supports. The studio helped to bring clarity to the project goals and simplicity to the back-end of management by crafting an all-in-one solution on Squarespace. Scheduling, commerce, client guides, newsletters, and a complete service index allow for a seamless experience while giving the brand just one management hub.

We allow Nicole and her team to do what they do best - make women radiant. By managing and assisting with social profiles, print and digital ad content, SEO work, blog content, copywriting, newsletters, event coordination, ongoing photography, and retail partnerships she is able to focus on building personal, lasting connections with her clients and eCommerce buyers.