Brand identity

strategy and creative direction

web design + eCommerce

print design

thank you cards, packaging selections, wax seals

Project Goal

Deb Beattie is an abstract painter. She partnered with the studio to develop an online gallery of current pieces and build a digital collection to house all of her work. We also worked to elevate the delivery and unboxing experience for her collectors. Cotton rag thank you cards and sheer vellum envelopes speak to the layers of paint and color washes on her canvases, while a simple white wax seal nods to a high-end purchase with a sense of ‘hand’.

Solution

Through minimal branding and creative layouts, we were able to create a digital gallery space that allowed for her artwork to shine. The digital gallery was aimed at presenting work as if in Deb’s studio - organically collaged and flowing. There is no sense of pretentiousness to the space.