a design studio for stunning brand identities + squarespace design for bloggers + entrepreneurs
THE
process
 
 

Process is an essential part of any collaboration.

The design process is built around a a formula that allows us to work from the inside out to build something that is both aligned & pushes the right boundaries.

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01. PRE-PROJECT

Before we can dive into your magic, we’ll need to collect, curate, and organize your ideas and vision for the upcoming project.

Pre-project work is essential- maybe the most essential - step in the process. It allows us to start the project with a sense of clarity and a desired end-goal. Without this end point, we can’t build the map to your brand experience, the story, or your visuals.

01. The brand workbook to help you gain clarity on your mission and values
02. A clarity call to review your vision and goals
03. A Pinterest board to collect visual inspiration & ideas

 
 
 
 
 
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02. Vision

aka The Brand Plan

This phase is where I will pull together all of your findings, inspiration, and ideas and start to build connections between your audience and brand goals to outline a personality for your new brand. We’ll personify your brand to create a character that connects with your audience. Because, let’s face it- without characters, there can be no memorable story.

Once the personality is developed, visuals will be brainstormed in a mood board to help demonstrate how these facets of personality will come to life.

01. audience clarification
02. color theory + plan
03. mood board
04. visual cues for the design phase

Curious how this looks? Check my Instagram stories for a walkthrough.

 

No one wants a brand that is all looks & no brains.

so we start from the heart
 
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03. design phase

Now that we have a clear end-goal, a roughly constructed map, and both characters for your audience and your brand, let’s craft a visual story. Let’s build a set of visuals that are unmistakable, unforgettable, and strategically crafted. Don’t fret, they’ll be beautiful too. Whether we are executing an identity or a site, we will build it by layering psychology, strategy, design, and heart.

01. color palette
02. typography suggestions + styling
03. logo design with variations
04. brand style guide
05. brand collateral
06. website design + development

(package dependent)

 

Details for projects

project management: Asana
communications: Asana and/or Slack
file delivery: google drive + asana
web platforms: squarespace + showit
final communication: never! reach out anytime
client learning: secure ‘HUB’ with ongoing resources
payments: 4 booking, project start, middle, and end