a design studio for stunning brand identities + squarespace design for bloggers + entrepreneurs
 
 

STYLE LAYERED WITH
STRATEGY FOR AUTHENTIC,
DYNAMIC VISUAl
IDENTITIES WITH HEART

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the
studio
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A brand is a personality, a voice, an attitude and experience- but above all, a compelling story. A logo & gorgeous color palette is how your brand is dressed.

BUT THERE IS NOTHING WORSE THAN A BRAND THAT’S ALL LOOKS & NO BRAINS

It’s time to find the why behind your brand identity.  Who is your audience? How are you standing out within your niche? What is your brand’s story?  Let's create an identity that resonates with & empowers your audience through purposeful, strategic design. Let’s craft an identity that steps out of the box, the trends, & the bullshit to present something real — something that drives emotional connections. …Because if we’re being honest, we remember the way things make us feel above all else.

Why branding first? It’s the soul of your business. The branding process aligns your visuals (and verbals) to your audience, crafts a distinct personality, & builds a foundation from which you can steadily and strategically grow. Your website, packaging, social media - these are where your brand is expressed, where it comes to life. I believe in soulfulness & I design in the same fashion - soulful stories first, styling second.

 
 
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how we can partner
Brand Styling
 
 

brand styling

4 weeks, $1900

A foundation with heart. This package is for brands that need a facelift to develop a clear visual presence. Whether you are just kicking off your new business or you are in the first few years, but struggling to develop visual clarity, this package will set a foundation for your visual style with a strong jumping off point.

 
 

vision + Strategy

  • audience definition

  • mood board to define visual traits

  • key brand personality traits

visual development

  • typography selections

  • strategic color palette for web + print

  • 2 logo concept presentations
    two revisions to the chosen concept

  • final logo files
    primary, alternate & mark

  • 10 social squares to show off your new style

clarity + consultation

  • brand workbook & questionnaire

  • brand clarity call to discuss your vision & strategy

  • PDF style guide to keep your brand on track

  • video walkthrough of style guide

ideal for

bloggers, start-ups, web-based brands, creative entrepreneurs, personal brands, brands who already have a clear framework but struggle with visual continuity

 
Brand Identity
 
 

a complete identity

6 weeks, $2300

Show up, be seen, & find your voice. This package is for brands that are ready to make big moves with full clarity. This is for you if you’re ready to develop a complete (and magical) brand experience. We’ll get clear on your goals, your audience, and how to build your brand personality through a solid visual strategy that has you covered across web, print, social, and beyond. This package is right for you if you’ve been in business for at least 1 year and have a clear vision of your mission. You’re ready to go beyond the basics to develop your brand across all brand touch points.

 
 

vision + Strategy

  • audience analysis

  • mood board to define visual traits

  • key brand personality traits

  • brand voice + keywords

  • tagline development

visual development

  • typography selections

  • strategic color palette for web + print

  • 2 logo concept presentations
    two revisions to the chosen concept

  • final logo files
    primary, alternate & mark

  • brand pattern and/or texture

  • photography style and editing notes

  • brand icons, marks, or illustrations

  • 10 social squares to help you launch your new look

clarity + consultation

  • brand workbook & questionnaire

  • brand clarity call to discuss your vision & strategy

  • copy clarity: tagline development, mission statement, and bio for social

  • PDF style guide to keep your brand on track

  • video walkthrough of style guide

ideal for

eCommerce and service-based businesses, brands with multiple touch points across web and IRL, creative entrepreneurs, course creators, growth-minded brands who desire a fully developed visual + verbal position

 
Brand + Web
 
 

the
total brand experience

brand STYLING + web design
7-9 weeks
$5300

brand Identity + web design
9 weeks
$5600

 
 

From vision to narrative and through to your online space- this package takes your from dream to done.

A brand is more than colors and type- it needs to come to life to really express your story. This package is the complete process for defining a empowering brand & bringing it to life in a strategic online space. This is the most popular package as it gives you the perfect launchpad for your new brand - a layered experience and online space that you can share confidently and is designed to resonate with your audience & foster connection. Includes the brand package of your choice + the bespoke web package.

 
Web Design
 
 

bespoke
web design

6 weeks, starting at $3800

Strategic online spaces that that are far from square. Ready to debut a fresh new online space? Let your website do the heavy lifting by visually connecting with your audience — creating a space where they feel at home. Bring your visual identity to life with a beautiful + mobile responsive website. You need a site that is easy to update as you grow + easy for your audience to interact & fall in love with - and that’s exactly what we’ll create.

squarespace or showit

 
 

vision + clarity

  • page mapping for user experience

  • mood board to confirm style

  • copywriting support available

design + development

  • 5 custom designed pages (including a blog, if needed)
    1 homepage revision round
    1 week of full site revisions

  • CSS front-end coding to break your site free from the square

  • social media + newsletter connection

  • mobile-responsive design - flawless on desktop, tablet + mobile

support + consultation

  • 1 week of full site revisions

  • 2 weeks of follow-up support

  • custom training videos

  • on-site style guide for quick style reference

  • access to The Client Hub with tech trainings & resources

+optional

  • photography culling $450

  • copywriting services $500+

 
Brand Extension
 

+ the branded extension

$1700

an add-on package of branded collateral to help you go confidently #alltheway with your new brand

business card design

email signature design

1 social media cover image

10 social squares ready to post

4 social media post templates

4 page PDF design

email newsletter template design

 
 
 
 
 
frequently asked questions

+ What are sub-logos or marks?

A well-developed brand will include several logo variations to cover all necessary applications. These include a horizontal version, a square version (for social profiles), and a small icon that can serve as your brand favicon (that little icon at the top of the web browser tab). All brand packages will include a 'family' of these logo styles to ensure you have the right logo for any use.

+ Is photography included in the branding?

We aren't offering photography as part of the branding process at this time. We will curate a few photos to demonstrate your 'photo style' and there are resources in the client hub for sourcing stock images if you're not ready to go custom.

+ What about photos for my new site?

Yes & no. If you have photography you'd like included in the design - headshots, portfolio images, product photos, etc - you'll want to upload those to our project folder before our start date.

If you'd rather have me source photos for your new online space, I'm happy to source imagery as needed to fit with the design & layout. Just add photo culling as part of your package & I'll source any imagery needed and deliver those suggestions to you for final decisions.
In general, I'd say a minimum of 20 high quality photos is needed for a web project.

+ Does web design include copy?

This is totally up to you. We work with a copy partner to support you in your journey however you need. You can either have us read over your current copy and make edits or just hand it off to us totake care of on your behalf.
If you choose for us to fully write your copy, we'll need to know at booking for scheduling purposes.

+ Do you choose colors + fonts for web projects?

Although we will do a basic mood board, branding is not included. If you have previously worked with another designer, we will use the style guide developed during that process. If you have not undergone the brand process with another designer, you will need to provide a color palette and font selections for us to work with.

If you want to dig into your brand identity and develop a visual strategy, you will want to add a branding package to the web process. There is a discount when booking brand + web together.

+ Is there a payment plan?

Yes! I know that investing in your business can be a big step. To help make it possible for clients the project total is split between 4 payemnts - booking, start date, mid point, and the projected launch date.

+ Can we start ASAP?

In general, clients should expect to book 1-2 months in advance. To ensure I have the space to allow design projects to breathe and so I can deliver my best to each client, I work on a limited number of projects at once. If you're in a crunch, you can request to 'rush' the project. This isn't always an option and does have an associated fee.

+ Is there prep work?

Yes! To ensure we are rady to dig into the heart of your brand, I'll ask you to complete a brand workbook & submit your findings in a more condensed questionnaire. I'll also have you curate a Pinterest board to get an idea of your personal style as well as the aesthetic you have in mind for your new brand.

+ What is a 'Client Hub'?

This is a brand new space for clients to help you use and maintain your brand. It includes video tutorials for how to apply your brand. It's constantly growing based on client needs.

+ Do you transfer in old blog posts?

I don't transfer in old blog posts. I will, however, restyle up to 10 posts once they have been transferred in. If your blog is fresh & new, I'll style the new posts as long as the content is ready before the design phase.

+ Will you maintain my site?

The design package doesn't include ongoing maintenance, just the upfront set-up, styling, and layout designs. If you need ongoing help, I do have an assistant on my team that can help you with upkeep.

If you need more than maintenance, I do offer hourly retainer packages for clients. Just reach out and we can discuss your needs.

+ What about wireframes?

With some platforms, wireframing is essential for your new space. With Squarespace, it's not needed as pages will be linked and organized as they are created.

We will, however, set forth page goals & do a double check of the pages you'll need during the first design phase.

 
 

more ways to collaborate

product packaging design

branded client materials

magazine + book design

newsletter styling

course sub-branding

course material styling

brand stationery + packaging

eBook+ pdf design

monthly retainer

branded interior styling

social media styling + management

instagram content creation

branded interior styling