brand essentials

4 weeks, $1900

A foundation with heart. This package is for brands that need a facelift to develop a clear visual presence. Whether you are just kicking off your new business or you are in the first few years, but struggling to develop visual clarity, this package will set a foundation for your visual style.


vision + Strategy

  • audience definition

  • mood board to define visual traits

  • key brand personality traits

visual development

  • typography selections

  • strategic color palette for web + print

  • 2 logo concept presentations
    two revisions to the chosen concept

  • final logo files
    primary, alternate & mark

  • 10 social squares to show off your new style

clarity + consultation

  • brand workbook & questionnaire

  • brand clarity call to discuss your vision & strategy

  • PDF style guide to keep your brand on track

  • video walkthrough of style guide

ideal for

bloggers, start-ups, web-based brands, creative entrepreneurs, personal brands, brands who already have a clear framework but struggle with visual continuity