a complete identity

6 weeks, $3000

Show up, be seen, & find your voice. This package is for brands that are ready to make big moves with full clarity. This is for you if you’re ready to develop a complete (and magical) brand experience. We’ll get clear on your goals, your audience, and how to build your brand personality through a solid visual strategy that has you covered across web, print, social, and beyond. This package is right for you if you’ve been in business for at least 1 year and have a clear vision of your mission. You’re ready to go beyond the basics to develop your brand across all brand touch points.


vision + Strategy

  • audience analysis

  • mood board to define visual traits

  • key brand personality traits

  • brand voice + keywords

  • tagline development

visual development

  • typography selections

  • strategic color palette for web + print

  • 2 logo concept presentations
    two revisions to the chosen concept

  • final logo files
    primary, alternate & mark

  • brand pattern and/or texture

  • photography style and editing notes

  • brand icons, marks, or illustrations

  • 10 social squares to help you launch your new look

clarity + consultation

  • brand workbook & questionnaire

  • brand clarity call to discuss your vision & strategy

  • copy clarity: tagline development, mission statement, and bio for social

  • PDF style guide to keep your brand on track

  • video walkthrough of style guide

ideal for

eCommerce and service-based businesses, brands with multiple touch points across web and IRL, creative entrepreneurs, course creators, growth-minded brands who desire a fully developed visual + verbal position