Lindsey Smolan PR

brand identity

a brand identity from Revamp Amor

As soon as I saw Lindsey's pinterest board of inspiration, I was swooning.  Her style is modern, bold, creative and full of youthful details.  For her brand we wanted to push her current positioning towards a fashion-forward, youthful tribe.  We wanted to imply luxury, while being on trend and approachable..  

the mood board

the mood board

As soon as we started, I knew we would be working with neons.  She had SO. MANY. in her inspo board and it fits perfectly with her east-coast meets west-coast vibes.  We designed the logo to stand the test of time, with of-the moment neons that can easily be transitioned out.  

Iridescent qualities give her imagery a bold, youthful pop, while speaking luxury in print.  

What do you think of this identity? I'd love to hear your thoughts in the comment :)

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