LAUNCHED: 6th Street Wellness Brand + Web
I am SO excited to launch Sixth Street Wellness! Stacey was an amazing woman to work with to launch her therapy practice. She focuses on young, minority professionals who seek help dealing with anxiety, depression and mental disease.
brand basics + web squaespace design
supportive, welcoming and youthful
For the brand identity, we wanted to ground the visuals with supportive, gentle and welcoming colors. From there, we added bright pops of gender neutral shades for a modern edge. The brand pattern is professional enough to be serious, but we used it in layers to give it a youthful, creative feeling.
For the site, we wanted to showcase her services, allow for online booking and connect with her audience through articles and features. The overall design was customized with CSS to create layers of pattern, images and text. We also edited the contact forma to make them fit the brand elements and site design.
By giving plenty of white space on the site, there is an inevitable sense of calm. This was key to balancing he vibrant colors and text.